Matt Jones (Senior Buyer) met with Nichola Watson from FreshPlaza to discuss how Reynolds has expanded over the past few years and how our customers have been able to grow with us.
The foodservice industry is seeing huge growth in the UK at the moment. How can a foodservice provider keep up with the current trends and deal with constantly changing weather conditions which have a great influence on supply levels? How can they anticipate what will be the next big thing?
“Sudden trends can be difficult to deal with as a supplier,” explains Matt Jones, Senior Buyer at Reynolds. When a trend takes off sales can double in a month and if you have only contracted for a certain amount, additional volumes can become expensive.”
“Because we work very closely with our customers, in general we find they understand situations such as these. Often, they read the same reports as us. One of the big changes in the foodservice industry in recent times is that there is a lot more openness between suppliers and operators. It’s so important to work together.”
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