Our people

As a family business since 1945, our people are an extension of our family.

Our beliefs, values and work ethic have remained much the same since inception and we have always fostered equality, diversity, dignity for all and respect for human rights. Please review our company values, which outline our expectations for the ethical conduct of all Reynolds employees.

Our senior team, including MD Tony Reynolds, often takes to the warehouse floor to check, pick and pack for our customers. Tony is often seen at 5am on the warehouse floor, ensuring that all orders are met to the desired standards.

Tony Reynolds, Managing Director

Tony Reynolds, Managing Director

Tony is a third generation greengrocer who has been involved with the family business since childhood, initially working the market stall in Ridley Road, Hackney.

After an early career in banking at Barclays, Tony joined the family business alongside his father Dave in 1988. Since then, he has driven the rapid expansion of Reynolds to the multi-million pound company it is today.

He retains his passion for fresh produce and is often on the warehouse floor reviewing the evolving variety of fresh fruit, vegetables, cheese and dairy being sent to customers across the United Kingdom.

Today, Tony is supported by an expert and dynamic senior management team.

Paul Collins, Commercial Director

Paul Collins, Group Strategy Director

Paul has been involved in fresh produce since the age of 5, starting out as a second generation greengrocer with his father and subsequently his own produce business. In addition to over 20 years at Reynolds, Paul has extensive past experience at other fresh produce providers.

Paul has worked as a general manager, headed up sales and operations, human resources and is now strategy director at Reynolds, supporting the continued growth and strategic development of the business.

Paul Pegg Reynolds Director

Paul Pegg, Operations Director

Paul’s career has always included various roles in multi-national businesses in the UK, Western Europe, the US and China.

Paul joined Reynolds as Operations Director in April, 2015, bringing with him 30 years of experience in FMCG, supply chain, logistics, food processing, packaging and distribution.

Paul is passionate about bringing ‘best-in-class’ processes to fruition at Reynolds, which he is well placed to do by overseeing general operations, our national distribution network and depot infrastructure.

Paul also heads up our technical, human resources, food development and sales teams.

Andy Austin, Finance Director

Andy Austin, Finance Director

Andy successfully graduated in Sheffield with a degree in Business Studies, before commencing a career in the automotive industry and obtaining his CIMA qualification in 2000.

Following a short spell living in Australia, Andy continued to work within the automotive industry, holding a number of senior roles within an OEM and several first tier suppliers. Andy eventually joined Reynolds in 2010, seeking a change of industry.

Andy is a keen football supporter and golfer, who spends most of his free time with his young family.

Richard Calder, IT Director

Richard graduated from London School of Economics with a degree in Law followed by a Business and Finance postgraduate qualification, also from LSE. After a brief spell working in local government, Richard joined his family’s fresh produce business. There he gained experience in operations and sales, as well as qualifying as the company secretary.

Richard joined Reynolds in 1999, where he later developed his IT skills.

Richard lists cooking, cricket and photography amongst his interests.